In The Press
Explore my latest insights and contributions as an industry thought leader.
Aspirations vs Reality: 4 Consumer Personas Driving Luxury Beauty
Published by BeautyMatter
"Chasing Rich": 64% of Gen Z use dupes as Millennials and Gen Z redefine luxury in beauty
Published by CosmeticsDesign
Beauty Dupes & Aspirational Beauty: How to Capture Gen Z & Millennial Spending
Published by Global Cosmetic Industry