Beauty Dupes & Aspirational Beauty: How to Capture Gen Z & Millennial Spending

Written By Rachel Howard

Gen Z and millennial shoppers have aspirational beauty tastes whether or not these consumers are actually rich, and adore beauty dupes. How can brands tap into these trends? Mintel and Rachel Howard, director of owned media at Base Beauty Creative Agency, have some answers.

Rachel Howard
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"Chasing Rich": 64% of Gen Z use dupes as Millennials and Gen Z redefine luxury in beauty