"Chasing Rich": 64% of Gen Z use dupes as Millennials and Gen Z redefine luxury in beauty

Written By Rachel Howard

About half of Gen Z and Millennials buy beauty products based on influencer recommendations – redefining aspiration in the beauty industry, according to new data from Base Beauty and Mintel.

Rachel Howard
Previous

Aspirations vs Reality: 4 Consumer Personas Driving Luxury Beauty
Next

Beauty Dupes & Aspirational Beauty: How to Capture Gen Z & Millennial Spending