About Me

Born in America, shaped by the world.

Rachel was born and raised in Hampton, Virginia, and has always been driven by a passion for exploration and curiosity about the world. Fueled by an adventurous spirit and curiosity about global perspectives, Rachel pursued a Bachelor of Science (B.S.) in Marketing with a concentration in Product and Brand Management from Virginia Commonwealth University, graduating in 2017. Her studies laid the foundation for an exciting career that would soon take her across the globe.

Her journey then led her to Milan, Italy, where she began her career at DOING – Part of Capgemini Invent, collaborating with renowned clients such as Ferrari, Lavazza, and Haribo. Specializing in social media and digital PR, Rachel developed impactful campaigns that connected global audiences. Her expertise in crafting digital strategies earned her a Senior Social Media Lead and Strategist role at We Are Social, Italy's premier creative agency, where she spearheaded campaigns for brands like Netflix Italia, Sephora, and Adidas. Along the way, she deepened her passion for marketing, earning a Master of Science in Marketing (MSM) from The College of William & Mary in 2023.

Today, Rachel is based in New York City as the Digital Marketing Director of Owned Media at Base Beauty Creative Agency. She leads a talented team of strategists, digital marketing coordinators, and community engagement specialists to deliver innovative campaigns for clients in the beauty and wellness space. Her strategic vision and expertise in digital marketing continue to drive measurable success and amplify brand presence in competitive markets.

When she’s not building impactful campaigns, Rachel loves immersing herself in new cultures through travel. Her global perspective and ability to connect with diverse audiences make her a storyteller who creates narratives that resonate deeply, no matter the platform.