Social Media Strategy
“Launching Ristorante Cavallino’s social media and content production strategy involved seamlessly fusing two cornerstones of Italian culture: the art of gastronomy and the allure of automobiles. I proudly present 'Slow Food in the Land of Fast Cars,' a masterful blend that tantalizes the senses and embodies the essence of a unique culinary journey.”
- Rachel Howard
Slow Food in the Land of Fast Cars
Founded in 1950 in Maranello, Ristorante Cavallino stands as a cherished chapter in Ferrari's history. Beyond its culinary excellence, the restaurant has fostered countless encounters among visionary minds, symbolizing a convergence of Italian gastronomy and automotive ingenuity.
After an extensive revitalization in 2021, Ristorante Cavallino now thrives under the visionary leadership of Massimo Bottura, the acclaimed chef behind esteemed establishments like Gucci Osteria. Eager to amplify its historic allure, the restaurant sought to open a new social media channel.
My Role
As the driving force behind the launch of the new Instagram account, I was responsible for crafting the editorial strategy, defining captivating content streams, and establishing the channel's distinctive tone of voice.
Furthermore, I organized and oversaw quarterly photo shoots to curate photos and engaging short-form videos per the establishment's aesthetic.
Achievements
11,000 followers on Instagram one year after the channel opening
Organized 10 social content production shoots including both videos and photos
Organized 7 partner events with restaurants in Italy, France and the United States
New channel launch and the creation of the brand diversification strategy