Social Media Strategy
“Working with Sephora Italia wasn’t just about achieving results on social media. It was about authentically connecting a niche consumer group to a global brand through a carefully crafted influencer marketing and brand partnership strategy. Not only did I grow as a social media strategist, but I gained invaluable skills that helped me to understand how cultural insights can drive overall brand growth.”
- Rachel Howard
The Unlimited Power of Beauty
Globally acclaimed beauty retail supplier, Sephora, boasts an impressive network of 130 stores in Italy. With its international reach, Sephora faces the distinct task of tailoring compelling digital narratives that resonate with each specific country.
My Role
I was tasked with crafting an impactful influencer marketing strategy for Sephora's Italian beauty community to help drive brand objectives. Additionally, I led the creation of compelling short-form video concepts, strategically showcasing products across Instagram and TikTok.
Furthermore, I had the opportunity to craft strategies for partnering with major events present in both Italy and across Europe.
Opened the Sephora Italia TikTok account, which has amassed 145.2K followers two years after the channel opened
Secured partnerships with over 75+ Italian beauty influencers for the creation of social content
Crafted brand partnerships for major events such as the Sanremo Music Festival and Eurovision