Social Media Strategy
“Transforming the Ferrari brand from automobiles to fashion appeared as a formidable task, yet we navigated the uncharted territory with unwavering determination. We paved the way for this exceptional brand diversification project, resonating with audiences worldwide and making monumental waves in the fashion industry."
- Rachel Howard
In 2021 the iconic Italian automotive brand started its venture into high fashion with the launch of Ferrari Style, furthering the commitment to "Made in Italy" luxury beyond the road and track.
The brand needed a tailored social media strategy to launch the brand diversification project with a specific emphasis on new audience acquisition, content production and strategic brand positioning among the fashion world.
From the start of the new project until the present day, I have led a team of accounts, art directors and influencer marketing specialists in producing content and developing the brand's social media strategy.
This includes everything from creating short-form video content to copywriting to performance reports and analytics. The Ferrari Style project has been one of the most challenging, yet rewarding projects I have worked on to date.
My Role
+151% Follower Growth on Instagram
+34% Engagement Rate on Instagram
+356% Reach on Instagram
Content production and concept planning for three Milan Fashion Week shows
Influencer marketing seeding strategy creation for 30+ international talents
New channel launch and the creation of the brand diversification strategy